HOW ARE YOU?
WE HOPE that YOU are DOING WELL, IN ALL THAT YOU DO!
Fellow Word-Smith.
Are you ready for an exciting journey into the world of book marketing?
Today, we would like to talk to you about something that often gets overlooked but holds immense power in the realm of publishing:
THE BLURB!
Now, you might be wondering, what exactly is a blurb?
In COPY-WRITING terms it is also known as the BACK COVER COPY.
Think of it as the trailer for your book.
It’s the enticing summary on the back cover or online description that gives readers a taste of what your book is about.
It should ‘wetten’ their appetites’, leaving them eager to ‘dive in’.
Why is the blurb so important, you ask?
Let u break it down for you with three compelling reasons:
(1). The Hook: The first few lines of your blurb serve as the hook that reels readers in.
Just like a captivating opening scene in a movie, the hook grabs their attention, enticing them to keep reading.
Take, for example, the blurb for “The Da Vinci Code” by Dan Brown.
It begins with the intriguing line, “While in Paris, Harvard symbologist Robert Langdon is awakened by a phone call in the dead of the night.”
This hook immediately piques curiosity.
It sets the stage for the mystery that unfolds.
(2). Character or Theme: Next comes the heart of your blurb, where you introduce the main character or central theme of your book.
This is your chance to give readers a glimpse into the world you’ve created and the characters they’ll meet along the way.
Consider the blurb for “Harry Potter and the Sorcerer’s Stone” by J.K. Rowling.
It highlights the ordinary life of Harry Potter before he discovers he’s a wizard, setting the stage for the magical adventure that awaits.
(3). Conflict: Every great story revolves around conflict.
Your blurb should hint at the challenges your characters will face.
Whether it’s a personal struggle, an external threat, or a problem or a mystery to be solved.
Conflict adds depth and intrigue to your narrative.
Look at the blurb for “Gone Girl” by Gillian Flynn, which teases the disappearance of Amy Dunne and the ensuing investigation that unravels secrets and lies.
Also look at the blurb for “The 7 Habits of Highly Effective People” by Stephen R. Covey.
It introduces the central conflict of the book, which is the struggle to balance personal and professional effectiveness in a rapidly changing world.
The blurb highlights Covey’s approach to solving this conflict by outlining the seven habits that can transform individuals and organisations.
This conflict, along with the promise of a solution, compels readers to explore the book further so they can discover valuable insights for their own personal growth and success.
…SO…
Author | Director | Mentor & Life Coach (‘Transformational’)
CEO/ FOUNDER of The Golden Child Promotions Group.
“Life is a game. Find the games you want to play, learn the rules, & find a way to be successful” Kwadwo Naya: Baa Ankh Em Re A’lyun Eil
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